Story by Kate Brendel, Tostan
Development Assistant in Washington, DC
Musician and long-time
Tostan supporter, Karien de Waal, used her artistic talents to creatively raise
awareness and support for Tostan’s mission. By means of a year-long art project
that collected the faces and signatures of numerous celebrities, Karien hopes
to not only raise money to support Tostan’s programs, but also to get her
community as excited about Tostan’s work as she is.
The Women of the
World displaying Karien's drawing.
|
Based out of Berklee College of Music in Boston,
Massachusetts, Karien has had many opportunities to interact with
world-renowned musicians who regularly come to her school to perform. Hoping to do something to garner
support for Tostan within her community, she began drawing these celebrities as
they visited the Berklee campus and had them autograph her canvas. “The idea
was to get as many famous people to sign on one canvas as possible,” said
Karien. Signatures on Karien’s canvas include such musicians as Chucho Valdes,
John Mayer, Emilio and Gloria Estefan, India Arie, The Eagles, and many more.
Taking
her outreach one step further, Karien contacted many of the musicians she had
drawn to tell them about her project and about Tostan’s work. “I decided that
for each celebrity that I drew, I would write them a letter to tell them about [female genital cutting] FGC and the positive work Tostan does through education. I
kept it in the tone of your organization, focusing on the solution, rather than
the problem.”
Chucho Valdes adding his signature to the canvas. |
Now that her
masterpiece is complete, Karien’s goal is for this canvas to be auctioned off,
with the proceeds directly benefiting Tostan.
In
addition to creating the drawing, Karien also hosted an art exhibit at a local
coffee shop, Pavement. Confident that this exhibit would gain lots of
attention, she created a poster and distributed media materials, including an introductory video about Tostan. “Pavement is the most popular coffee shop on
the block and I wouldn't be surprised if around 4,000 customers go through
there a week.” At the end of the three-day exhibit, all
50 copies of the DVD had been taken, and word of Karien’s mission was quickly
spreading throughout the community.
Although
her canvas is finished, Karien’s mission to spread awareness of Tostan is
certainly not over. She has numerous plans for future projects that will
incorporate her many talents as a musician, artist, and community supporter. “I
can get people to buy into the cause to make a positive change,” explained
Karien, “because I truly believe in your work.”
Karien's artwork will be auctioned off to benefit Tostan. To find out more information, contact Elizabeth at info@tostan.org.